Quicken vs QuickBooks, compared honestly: what each one is built for, current US pricing, who should pick which, and how to move your data if you switch.
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Quicken is personal finance software. QuickBooks is business accounting software. That single distinction answers most of the question. Quicken tracks what you spend, what you owe, and what your household or rental property is worth. QuickBooks does double-entry bookkeeping, invoicing, sales tax, payroll, and the financial statements an accountant, a lender, or the IRS expects from a business. They are not competing products so much as products for two different jobs, which is why the honest answer for most people is not a tie-breaker but a diagnosis.
The two are also no longer made by the same company. Intuit built both, but it sold Quicken in 2016, and Quicken has been owned by Aquiline Capital Partners since October 2021. Intuit still owns QuickBooks. That is why the products no longer share file formats cleanly and why moving between them takes a conversion step.
Last updated August 2026. Intuit's price increase took effect on August 1, 2026, and the figures below are the new rates: Essentials went from $75 to $85 a month, Plus from $115 to $140, and Advanced from $275 to $340. Simple Start stayed at $38. The new price applies at each subscriber's next renewal date on or after August 1, so an existing customer keeps the old rate until their renewal comes around. Quicken pricing was checked in July 2026.
| Quicken | QuickBooks Online | |
|---|---|---|
| Built for | Personal finances, household budgets, rental property, investments | Running a business: bookkeeping, invoicing, payroll, tax |
| Accounting model | Single-entry category tracking | Double-entry with a chart of accounts |
| Invoicing customers | Limited (Business & Personal tier) | Yes, core feature |
| Payroll | No | Yes, as a paid add-on |
| Investment tracking | Yes, including cost basis and lots | No, not a portfolio tracker |
| Your accountant can work in it | Rarely | Yes, this is the US standard |
| US price (checked August 2026) | Classic Deluxe $6.99/mo, Classic Premier $7.99/mo, Classic Business & Personal $10.99/mo, all billed annually. Simplifi $6.99/mo | Simple Start $38/mo, Essentials $85/mo, Plus $140/mo, Advanced $340/mo (rates effective August 1, 2026) |
| Owned by | Aquiline Capital Partners | Intuit |
Built for the QIF files Quicken and finance tools actually export, checked before it exports.
The converter adds up the transactions it parsed and matches that to your file total before you export, so nothing is silently dropped.
Valid OFX 1.02 with QuickBooks Web Connect headers. Online and Desktop import it as a standard bank feed.
Date, payee, and amount are read straight from the QIF tags, so there is nothing to map and no layout to match.
Bulk upload for catch-up and cleanup work. Each file gets its own reconciliation check and its own exports.
Mixed date formats, apostrophe years, currency symbols, and split lines in a QIF are cleaned up and summed before the .qbo is built.
One conversion, three files: the .qbo for QuickBooks, an XLSX to review, and a CSV for everything else.
Three steps. No column-mapping wizard.
Drag in a .qif export from Quicken, your bank, or another finance tool. Any QIF type works.
Every transaction is parsed and checked against your file total. You see the rows before exporting.
Download the .qbo and import it as a Web Connect bank feed. Excel and CSV are in the same download.
The specifics that decide whether the import is clean. If your case is not here, message us in chat.
Quicken answers "where did my money go?" QuickBooks answers "what did my business earn, what does it owe, and what do I file?" Quicken categorizes transactions against a flat list of spending categories. QuickBooks posts them to a double-entry chart of accounts, which is what makes a real balance sheet, a profit and loss statement, and a clean handoff to an accountant possible. If a CPA is ever going to touch your books, that difference is the whole ballgame.
No, and they are not even made by the same company anymore. Intuit created both, but it sold Quicken to H.I.G. Capital in 2016, and Aquiline Capital Partners has owned it since October 2021. QuickBooks is still an Intuit product. The shared name and the shared history are why people assume the files are interchangeable, and they are not: a Quicken data file will not open in QuickBooks, and a QIF export from Quicken is not a format QuickBooks Online accepts.
Quicken is dramatically cheaper, because it does dramatically less. Checked in August 2026, Quicken Classic Deluxe is advertised at $6.99 a month billed annually, Classic Premier at $7.99, and Classic Business & Personal at $10.99, with Simplifi also at $6.99. Quicken raised these rates during 2026, so older comparisons quoting $4.99 for Deluxe understate the gap. QuickBooks Online starts at $38 a month for Simple Start and runs to $340 for Advanced after the August 1, 2026 price increase. So the cheapest QuickBooks plan costs more than five times the cheapest Quicken plan. That gap is not a rip-off, it is the price of double-entry accounting, payroll, and an audit trail. But it does mean you should not buy QuickBooks for a job Quicken already does.
Quicken, for most individual landlords. Quicken's Classic Business & Personal tier tracks rental income, expenses per property, and tenant details, and it costs about ten dollars a month. QuickBooks handles rentals too, using classes or projects to separate properties, and it is the better answer once you have a real portfolio, employees, or an accountant filing business returns. The rough dividing line: a few units you manage yourself, Quicken is enough; a property business with staff and a CPA, QuickBooks.
You can, and it is usually a mistake. QuickBooks will happily track your personal spending, but you are paying business-software prices for it, navigating a double-entry interface built around invoices and sales tax, and getting none of the household budgeting and net-worth features that Quicken is designed around. If the money you are tracking is not business money, Quicken or Simplifi is the right tool.
No. Quicken has no payroll module, which is one of the hardest limits on using it to run a business. If you pay employees, you need QuickBooks (or dedicated payroll software alongside it). This is often the specific thing that forces a move: a sole proprietor hires their first employee, and Quicken can no longer do the job.
Quicken, comfortably, because it is doing a simpler job. You connect accounts, transactions arrive, you categorize them. QuickBooks asks you to understand a chart of accounts, the difference between an expense and an asset purchase, and how invoices, payments, and deposits relate. That learning curve buys you real accounting, but it is a genuine curve, and it is the reason people put off the switch longer than they should.
QuickBooks Online is built for it: plans include multiple users, and your accountant gets their own login at no extra seat cost. Quicken is built around one person and their own data file. If you need a bookkeeper and an accountant working in the same books at the same time, that requirement alone decides the question.
Not for new customers, mostly. Intuit stopped selling QuickBooks Desktop Pro Plus, Premier Plus, and Mac Plus to new US subscribers as of September 30, 2024. Existing subscribers can keep renewing, and QuickBooks Enterprise is unaffected and still sold. So if you are choosing today and you are not already a Desktop customer, the real comparison is Quicken against QuickBooks Online. If you are an existing Desktop user moving data in, the QIF to QuickBooks Desktop converter still applies.
Plenty of people do, and it is a sensible setup: Quicken for personal and household money, QuickBooks for the business, kept properly separate, which is what your accountant wants anyway. Mixing personal and business transactions in one ledger is the thing that makes tax season expensive. Two tools, two sets of books, one clean line between them. If you are going the other way and want business figures back in a personal ledger, converting QuickBooks to Quicken explains what actually transfers.
Switch when the business outgrows the tool, not before. The signals are concrete: you have started invoicing customers, you are hiring, you need a balance sheet for a lender, you are collecting sales tax, or your accountant has asked you (probably more than once) to stop sending spreadsheets. Stay on Quicken if you are tracking household money, investments, or a couple of rental units and nobody else needs to work in your books. Business edition owners have a narrower version of the same question, answered in Quicken Home and Business vs QuickBooks, and the migration itself is covered on the Quicken Home and Business to QuickBooks page.
Transactions move, the rest gets rebuilt. QuickBooks Online cannot open a Quicken data file, so the path is to export each Quicken account to a QIF file, convert that QIF into a QuickBooks Web Connect (.qbo) file, and upload it into QuickBooks, where it lands in the banking review queue as a normal bank feed. Categories, budgets, and reports do not carry across in any transaction format and have to be set up in QuickBooks. The converter at the top of this page handles the conversion step, and the Quicken to QuickBooks conversion guide walks the whole migration, including exactly what does and does not transfer.
Not directly. QuickBooks cannot open a Quicken data file, and QuickBooks Online has no Quicken import at all. The two products share a lineage and nothing else. What they do share is a set of banking file formats, and that is the bridge people actually use.
Quicken Classic exports QIF files (File, then File Export, then QIF File). QuickBooks Online accepts CSV, QBO, QFX and OFX, and it will never accept QIF. QuickBooks Desktop accepts QIF only for a narrow set of list and account types, which is why so many QIF imports fail with no useful error. Converting the QIF into a Web Connect QBO file first is the path that works in both editions, because a QBO file is the same thing your bank hands QuickBooks during a normal download. Intuit's own Quicken Converter is a different tool for a different job: it turns a Windows .QDF file into a QuickBooks Desktop company file, it cannot read a Quicken for Mac file, and it does nothing for QuickBooks Online.
QuickBooks, in almost every case where the business is real rather than a side project. The dividing line is whether anyone other than you needs to read your books. Quicken produces a categorized register and some tax reports. QuickBooks produces a general ledger, a balance sheet and a profit and loss statement that a lender, a buyer or an IRS examiner will recognize.
Quicken Classic Business & Personal is genuinely useful at the small end: one owner, a handful of invoices a month, Schedule C or Schedule E income, and no employees. It costs about a tenth of what QuickBooks does. But it has no payroll, one user, no accountant login, and no double entry, and each of those becomes a wall rather than an inconvenience once you cross it. The practical test: if you have ever been asked for a balance sheet, you have outgrown Quicken.
If you file a Schedule C and have no employees, Quicken Classic Business & Personal covers it for around $120 a year. If you want your accountant working in the same file, or you invoice clients regularly and chase payment, QuickBooks Online Simple Start at $38 a month does that job properly.
One wrinkle catches people out: QuickBooks Self-Employed, the cheap freelancer tier most articles still reference, closed to new signups in 2024. Intuit replaced it with QuickBooks Solopreneur at $20 a month, which keeps the income and expense tracking, mileage logging and quarterly tax estimates, so that is the real entry point for a sole proprietor today rather than Simple Start. Solopreneur still is not full accounting: no balance sheet, no chart of accounts. For a freelancer whose books are genuinely income minus expenses, Quicken at a tenth the price does the same job. For anyone tracking receivables or paying subcontractors who need 1099s, QuickBooks earns the difference, because it handles 1099 workflows and Quicken does not.
Use QuickBooks. An LLC is a separate legal entity, and the whole point of the structure is keeping its finances distinct from yours. Quicken is built to hold personal and business money side by side in one file, which is the opposite of what an LLC needs.
This matters beyond tidiness. If you are ever asked to show that the LLC was operated as a separate business, mingled records are the first thing that undermines the argument. QuickBooks gives the entity its own chart of accounts, its own balance sheet and its own equity accounts, so owner draws and contributions are recorded rather than blurred into household spending. A single member LLC that files on Schedule C and never pays anyone can survive on Quicken, but you are trading a real legal advantage for about eighty dollars a month.
Quicken Classic runs on Mac, and QuickBooks Online runs in any browser, so both work. The difference shows up in your data. Quicken for Mac has not exported QIF since Quicken Mac 2007, so the standard escape route off Quicken does not exist on that platform.
What Quicken for Mac gives you instead is a CSV register export and the QXF format, which only other Quicken installations read. If you are on Mac and think you may move to QuickBooks eventually, that constraint is worth knowing before you commit years of history to the Mac version. QuickBooks Desktop for Mac is not a way around it either: Intuit stopped selling new Mac Plus subscriptions on September 30, 2024, and the 2024 release is the final one, supported through September 30, 2027. For a Mac user starting fresh today, QuickBooks Online is the only version with a future.
Neither is a nonprofit accounting package, but QuickBooks is the workable choice. Nonprofits need fund accounting, restricted versus unrestricted net asset tracking, and a Form 990 that ties back to the books. Quicken cannot produce any of that, because it has no general ledger and no equity section.
QuickBooks Online Plus approximates fund accounting using classes and locations, which is how most small US nonprofits actually run. Donations become income by class, grants get tracked against restrictions, and the balance sheet by class gives you something close to a statement of financial position. It is a workaround rather than purpose-built software, and once a nonprofit is large enough for a real audit, dedicated fund accounting is worth the move. Discounted nonprofit rates are often available through nonprofit technology programs, so check what your organization qualifies for before paying list price.
Farms are the one small business category where Quicken holds up unusually well. Quicken Classic Business & Personal produces Schedule F reports, tracks income and expenses by category, and handles the mix of personal and farm money that is normal on a family operation, all for about $120 a year.
Where it stops is inventory and depreciation. Livestock counts, crop inventory, equipment depreciation schedules and multi-entity operations all need a general ledger, and that means QuickBooks or dedicated agricultural software. If your farm is a sideline that lands on Schedule F, Quicken is enough. If it carries meaningful equipment debt, employs seasonal labor, or supports a family, QuickBooks Online Plus with class tracking per enterprise (row crop, cattle, custom work) will pay for itself the first time your accountant does not have to rebuild your year.
Upload a QIF export, get a QuickBooks-ready .qbo back in seconds. No card to try it.
Related guides: convert Quicken to QuickBooks, QIF to QBO converter, QIF to QuickBooks Online, what a QIF file is, and OFX vs QFX vs QBO vs QIF. For landlords specifically, see Quicken vs QuickBooks for rental property, and if you are open to other options, Quicken alternatives.
For the solo bookkeeper running a monthly close in QuickBooks.
USD / month
billed $288 yearly
For a firm or finance team converting across many clients and currencies.
USD / month
billed $888 yearly
For multi-bookkeeper firms managing many client books at scale.
USD / month
billed $2,988 yearly